Code of practice
We are here to support the relationship between the channel and its guests, delivering an added layer of value to both.
As a trusted third-party, we enable channels to maintain their editorial independence and to pursue their commercial interest, providing a new source of revenue at no cost. At the same time, we help companies to crystallise the value of their interviews, providing a global platform through which they can find, license and display their content, delivering their message direct to the desktops of their key audiences.
Through twenty years’ experience in broadcast television, we have developed a code of practice that allows us to deliver this value without disturbing the crucial relationship between interviewer and interviewee – a relationship that is naturally, indeed healthily, in tension.